Celebrity Style Clothing
Contrary to the early ‘90s where vintage had lost its allure, it seems that everyone wants to do vintage nowadays! Celebrities are partly responsible for influencing the trend, with their desire to be photographed in something that is rare and unique, rather than collections from today's contemporary designers. Julia Robert’s black and white vintage Valentino at the Oscar awards was influential in part for kick-starting the trend.
The second group of people responsible for sending vintage prices through the roof are the insiders from the fashion industry themselves. Vintage plays a major part in driving runway trends, so designers and heads of department of fashion houses can all be found desperately rifling through rails for some hidden treasure, an inspirational piece for that award-winning new collection. In her book Fashion Babylon, Imogen Edwards-Jones, reveals these are most common visitors to vintage trade fairs and retail outlets, not to mention the stylists and celebrities themselves, all searching for a red-carpet look.
Who Buys Vintage
What all this means for the everyday woman is that there are few pickings left once eagle-eyed members of the fashion industry have had their way. It is important to know what to look for and where to look. The profile of the vintage shopper has now changed almost beyond recognition. Rather than the majority of customers being members of the public, fashion students and collectors, expect to find models, celebrities, boutique owners, costume designers and fashion house employees and personal stylists.
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