Northstyle Catalog
Ecommerce Analytics Manager
Potpourri Group Inc. (PGI) is a multi-brand, multi-channel direct-marketing consumer catalog company founded in 1963. New titles were added through internal growth and acquisitions so that today PGI is one of the leading multi-brand catalog companies in America. PGI’s 13 catalogs (Nature’s Jewelry, Pyramid Collection, Serengeti, NorthStyle, Catalog Favorites, In The Company of Dogs, Potpourri, The Stitchery, Expressions, Back In The Saddle, Young Explorers, Country Store and Whatever Works) have their own website, and PGI is ranked in the top 150 U.S. online retailers by Internet Retailer magazine.
Essential Duties and Responsibilities:
• Create, certify, and interpret web statistics with the objective of identifying trends, supporting business analysis efforts, and providing information to support business decisions for marketing and merchandising campaigns. • Manage relationship and? leverage resources of analytics solution providers to identify problem areas, create relevant analysis, implement best practices, and develop specific action plans for the constant improvement to all areas of the online channel. • Analyze usability and key? site traffic funnels to identify how customers navigate, identify process bottlenecks, improve site navigation, increase customer satisfaction, optimize conversions, and reduce transaction abandonment. • Analyze merchandising,? product placements, creative placements, and up-sell/cross-sell affinities to ensure best merchandise presentations and to increase average order value. • Develop and manage?eCommerce Key Performance Indicator (KPI) reporting process and produce daily, weekly, monthly reports. Assist team in other ongoing special reporting and ad hoc analysis needs. • Support marketing with coordination and setup of marketing campaigns, marketing tests, and tracking all sources of customer acquisition investments across campaigns. • Use A/B testing tools, set up, track and analyze and report on new or revised marketing programs or site content/merchandising programs. • Provide insights from search traffic (paid & organic) for the purpose of building out keyword list for our PPC marketing program. • Provide competitive?analysis, trend reporting, and benchmark KPIs for our businesses against industry peers.
We offer a competitive salary and comprehensive benefits including medical, dental, life insurance, and 401(k) plan, employee discount program, and more. Please email your resume to: TOlson@PotpourriGroup.com or Fax to: 978-527-3216. Mailed resumes may be sent to: Potpourri Group, Inc., 222 Mill Rd., Chelmsford, MA, 01824, ATTN: Human Resources. Please include your salary history and your salary requirements in your cover letter.
Potpourri values diversity and is an equal employment opportunity employer.
Ecommerce Analytics Manager
Potpourri Group Inc. (PGI) is a multi-brand, multi-channel direct-marketing consumer catalog company founded in 1963. New titles were added through internal growth and acquisitions so that today PGI is one of the leading multi-brand catalog companies in America. PGI’s 13 catalogs (Nature’s Jewelry, Pyramid Collection, Serengeti, NorthStyle, Catalog Favorites, In The Company of Dogs, Potpourri, The Stitchery, Expressions, Back In The Saddle, Young Explorers, Country Store and Whatever Works) have their own website, and PGI is ranked in the top 150 U.S. online retailers by Internet Retailer magazine.
Essential Duties and Responsibilities:
• Create, certify, and interpret web statistics with the objective of identifying trends, supporting business analysis efforts, and providing information to support business decisions for marketing and merchandising campaigns. • Manage relationship and? leverage resources of analytics solution providers to identify problem areas, create relevant analysis, implement best practices, and develop specific action plans for the constant improvement to all areas of the online channel. • Analyze usability and key? site traffic funnels to identify how customers navigate, identify process bottlenecks, improve site navigation, increase customer satisfaction, optimize conversions, and reduce transaction abandonment. • Analyze merchandising,? product placements, creative placements, and up-sell/cross-sell affinities to ensure best merchandise presentations and to increase average order value. • Develop and manage?eCommerce Key Performance Indicator (KPI) reporting process and produce daily, weekly, monthly reports. Assist team in other ongoing special reporting and ad hoc analysis needs. • Support marketing with coordination and setup of marketing campaigns, marketing tests, and tracking all sources of customer acquisition investments across campaigns. • Use A/B testing tools, set up, track and analyze and report on new or revised marketing programs or site content/merchandising programs. • Provide insights from search traffic (paid & organic) for the purpose of building out keyword list for our PPC marketing program. • Provide competitive?analysis, trend reporting, and benchmark KPIs for our businesses against industry peers.
We offer a competitive salary and comprehensive benefits including medical, dental, life insurance, and 401(k) plan, employee discount program, and more. Please email your resume to: TOlson@PotpourriGroup.com or Fax to: 978-527-3216. Mailed resumes may be sent to: Potpourri Group, Inc., 222 Mill Rd., Chelmsford, MA, 01824, ATTN: Human Resources. Please include your salary history and your salary requirements in your cover letter.
Potpourri values diversity and is an equal employment opportunity employer.
